About Us



Maison Heidi and Heidi Sturgess are an artisanal, boutique design brands, founded and set up in London by artist and designer Heidi Sturgess in 2001. All our products are made in England, most of them in our London studio. 

Our Silhouette Collection, first invented by Heidi in 2003 and redesigned in 2011, is now our signature collection, selling to a worldwide clientele. The brand is particularly popular in Japan, the USA, the Middle East, Italy and South America.

We aim to design and make distinctive, inventive, colourful, fun-loving products which also have a longevity and classic appeal.

Some of our famous customers include shoe legend Jimmy Choo, Pop Divas Pink and Alicia Keys, Actress Amanda Abbington and Opera singer Ainhoa Arteta. Heidi has also created products, designs and artwork for many brands and institutions, including The Royal Academy of Arts, L'Oreal, Dr Sebagh, Intren, Fortnum & Mason, Camden Graphics, TopShop and Dylon to name a few.

We are always looking to the future and current collections are being expanded in 2020 to include Heidi's work as a fine artist. 



As a child, I loved the colourful, psychedelic illustrations of the 60s and 70s and spent a great deal of time drawing and making things. The use of bold colours and shapes has become one of my signature styles. 

I have worked as a commercial designer and artist for over 30 years. Alongside this I also paint and draw and have done several paintings for private clients over the years. I am currently working on a fine art project which will be available to view in late 2020.

I grew up in Surrey, England and won several art competitions whilst at school.  In 1984, aged 15,  I won a BBC Design Competition to create the storyboard for an Alvin Stardust pop video which was used to promote his Christmas hit "So Near to Christmas", which charted that Christmas.  

I come from a family with many artists, engineers and builders in it, including my mother, who is an artist and architectural draftsman and my Great Grandfather Thomas Eli Haywood founded an engineering company in Coulsdon, Surrey in 1949.  They built and opened the first ever petrol station on the Brighton Road and designed and manufactured lighting and metalwork and patented railway engineering inventions. The also made the postal trolleys for Mount Pleasant Post Office, amongst other things. www.thomashaywoodandsons.com.